Just for fun, here are some links related to our research on fads:

Fads: segmenting the fad-buyer market

Surviving Silly Bandz: Prolonging the Shelf Life of Fads

Fad Products and Brands: How to Identify and Market Them

Creativity in Multidisciplinary New Product Development Teams





Marketing fun products with wide appeal



Curious about
our name? We develop fun fads and trends for theĀ hoi polloi