Our founder, Tammy Nelson, is committed to fulfilling her purpose in life which is to empower others – to lift people when they’re down and, when they are up, to help them soar even higher! One way she has done this is by starting Hoi Polloi Trends, a company focused on creating products that use the power of words to inspire.


Hoi Polloi Trends frequently engages in and enables others to perform random acts of kindness. And, our flagship brand, key2Bme, started the key2Bme Unlock Happiness program that regularly recognizes and donates to others who are spreading kindness and happiness in their communities.


We are a certified Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the United States.

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